Aaron Goldsmith got a big league gig with the Mariners after spending a relatively short time in the majors. Goldsmith reveals, in a conversation with Benjamin Hill (again), "“I have experience doing things outside of the broadcast booth, social media, creating web content, podcasts and video interviews. [The Mariners] were very interested in my ideas and thoughts regarding what worked and what hadn’t worked within that realm.”
Hill goes on to say: "...I believe that maintaining a strong presence in these supplementary
areas (blogs, podcasts, Twitter, Facebook, etc) is a crucial way to
increase your visibility and, therefore, your reputation within what is
quite possibly the most cutthroat occupation in all of Minor League
I didn't read Goldsmith's blog very often due to petulance and small-mindedness, but it seemed like good stuff. Obviously, no one who works for the team is going to do much more than human interest stories on the players, nothing too critical or investigative, but the fans seem to enjoy stories about players' dogs or The Coach They Had Who Influenced Their Entire Career.
But yes, if you can do all the stuff that Goldsmith did, it certainly seems like an edge. Not that anyone cares about baseball any more.